Our brain responds strongly to the unpredictability of the unattainable.
A study published in the used brain scans to observe the reactions of participants being given water or juice.
Reality television shows based on dating competition such as “The Bachelorette” help us grasp the idea that mate competition, or intersexual selection, is an evolutionary process.
When it comes to sexual selection, where mate choice exists, one sex is competitive with the same sex, while the other sex is choosy, or selective, when it comes to picking individuals with whom to mate.
We probably all do it, to some degree, but the question still remains whether we should.